SEARCH ENGINE MARKETING

Search engine marketing involves several different sub-categories inclucing search engine optimization, pay-per-click (paid) search marketing, local business listings, directory listings and much more.

SEARCH ENGINE OPTIMIZATION (SEO)

Digital Storm Marketing performs search engine optimization on new and existing websites. Essentially, this is building or modifying your website such that you appear prominently whenever potential customers search for your product online. This process involves first determining who and where your customers are and how they search online for your products. We have sophisticated software provided by Google that allows us to determine exactly which terms people search on.

After determining your most important keywords,we then make sure your website will appear in the search engines whenever someone types those terms.

Here is an example. One of our clients - Griffin Lake Mountain Lodge Bed and Breakfast - needed to appear prominently in the search results. Digital Storm Marekting Solutions deliivered.

First we discovered, not surprisingly, that the most popular search queries for this client werre as follows. By clicking, on each of these terms, Google will automatically perform a serach using those keywords:

Another client - Banff Beaver Cabins - in Banff Canada needed, you gueseed it, to be prominent for the most important cabin type search queries. Check out our results:

How about Blue Mountain Lodge - a bed and breakfast in Banff.

Need these ikind of results for your business - contact us.

Paid Listings

Paid Listings (pay per click) is when you pay to have your website appearat the top of the search engine results. Clients are interested in this option under several different scenarios such as when their website is new and the search engines have not yet indexed their site. Also, this service can help you when you wish to target many more keyword than you can possibly target using search engine optimization techniqes. Digital Storm Marketing has been managing paid search campaigns for clients for more than 10 years.

Local Listings

Local business listings are another powerful search engine marketing tool. Local business results often appear before the standard web results after performing an internet search and it is often very easy and fast to get good positioning in those results.