Digital Storm Marketing Solutions

Highly Targeted, Inexpensive, Precision Global Marketing for B&B's, Inns and other small or mid-sized Tourism Operators

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> Secure Online Reservation System Operation

As mentioned in the Secure Online Reservation Overview section, the system can be configured in many different ways including simply showing a guest availability right through to allowing him or her to actually complete the reservation in real-time. For the sake of illustrating the operation of the system, we will assume you want to allow guests to actually complete the reservation online. By "complete", we mean everything except the final confirmation that must be triggered by you.

After the installation of your system, Digital Storm provides all of the necessary support, via telephone or email, to get you fully comfortable with the operation of the system.

System Operation From the Guest's Point of View

When a guest begins the reservation process, the system automatically generates an availability selection for him/her, showing the exact room names or numbers of the available rooms for the dates he or she wishes to reserve. The guest is then taken to a form where he/she enters whatever information the system is programmed to collect (including credit card information). The system can even ask the guest to read and verify that they have read and agree to the inn's cancellation, deposit and other critical policies. Except for the credit card information, that data is automatically emailed to the innkeeper in a Reservation Notification

When the guest has completed and successfully submitted the reservation, he is taken to a screen that informs him that the reservation is complete pending a confirmation email that will follow (the content of the "pending reservation" screen can be customized during the set-up phase). From the guests, point of view, the process is complete save receipt of the final confirmation that will be generated by the system after authorization by the innkeeper..

From the Innkeepers Point of View

The operation of your Webervations powered reservation system is very simple. After installation and implementation by Digital Storm, you will then have two basic types or reservations to deal with: 1) Online System Generated Reservations, and, 2) Non-System Generated Reservations (these include phoned in reservations, reservations arranged by email, etc.)

1) Online System Generated Reservation 

Though this is a very detailed description, the actual process typically only takes about one minute to complete.

After a guest is finished submitting his reservation information (including credit card information), the system instantly emails the innkeeper a Reservation Notification. Within this email you will find all of the reservation details including name, address, email address, telephone numbers, dates, specific room booked, names and numbers of additional guests, any special requests, etc. Because email is not a secure method of transmitting the credit card information, that data is withheld. To retrieve it, you simply click on a link (included in the email) whereby you can download all of the information including the credit card information from a secure server. This can then be either internally saved on your computer, printed out or saved in the systems secure but remote server.

With all of the details of the reservation in hand you now simply confirm that your master availability calendar will allow the reservation to be accepted. Your master calendar can be either your old-fashioned desk calendar, your high tech reservations management software, your super-human memory, or anything that you designate as the definitive record of availability. If you've been diligent in keeping the systems availability database up to date as it relates to Non-System Generated Reservations, you will always be in a position to have the system automatically generate and send the final confirmation to your guest which, you guessed it, can be done with the click of your mousse. 

To send the final confirmation (or to decline the reservations), you simply go to the original Reservation Notification email, you click on a link that takes you to the "Reservation Accept" (or decline) letter. These letters can also be customized during the Set-Up Phase to automatically include anything you wish including: directions to your location, reminder of cancellation policies,  a big "thank you" (or "terribly sorry"),  etc. Within the accept/decline letter you can insert comments that address any special needs that were included with the reservation request. When the letter is ready, usually without additions, you click one button and the system automatically sends the confirmation to the correct email address and emails you a copy of it as well.

 

2) Non-System Generated Reservations

Naturally, you will continue to receive "old-fashioned" reservations via email, telephone or otherwise. Because the online system is unaware of these changes to your availability, you must update the database on a regular basis. The system allows for this updating to be done very quickly and easily. You simply log into the secure system via any web browser, enter your password and then navigate your way to the appropriated month and dates. Then, you "tick-off" the rooms to reflect the changes in availability. That's it. The system in now up to date for new website visitors that are viewing the availability calendar. In order to keep the systems availability database accurate, it is recommended that all non-system generated reservations be entered as soon as possible.

All support provided by Digital Storm is billed at our hourly rate. Remember, we only bill for actual time spent working for our clients in increments as small as 1/4 hour (15 minutes).

Still have unanswered questions about the system's operation?   Just email us them to us and we will gladly reply..

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Digital Storm Marketing Solutions

P.O. Box 2728

Revelstoke, British Columbia, Canada   V0E 2S0

email: info@DigitalStormMarketing.com

telephone: 1-250-837-7475

toll free (within North America): 1-877-603-2827

 

Copyright © 2005 Digital Storm Marketing Solutions. All rights reserved. Last modified 02/27/28

Last Updated: 02/11/07