|
>
Internet
Marketing Overview
Join
the Internet Marketing Revolution!
WATCH
YOUR OCCUPANCY RATES GROW!!
Digital
Storm's Internet Marketing Solutions include:
 Development,
Implementation and Maintenance of powerful Pay Per Click (PPC) advertising
solutions that deliver inexpensive precision targeted traffic to your
website.
|
Essentially PPC (also known as "paid"
or "sponsored" listings) is a revolutionary vehicle that allows us to put
your business's website listing at the top of the search results
whenever potential guests search for businesses such as yours on
the internet. ............learn
more
|
Development,
Implementation and Maintenance of powerful Search Engine Optimization (SEO)
solutions that drive free
quality traffic to your website.
|
Essentially SEO is the science of building
web pages (or modifying existing pages) so that the search engines
rank them well for the search terms or keywords that your
potential customers use when searching the internet. We specialize
in the accommodations industry and we know what those terms are
and how to target them ...........learn
more
|
Directory
Submission solutions to enhance Internet exposure even further.
|
Essentially, directories are another
source of valuable traffic to your website that is not
"search engine" driven. Furthermore, they
are a source of high value "links" to your website which
itself helps your site's ranking in search results..........learn
more
|
As a hospitality industry
provider, chances are that many of your potential customers hail from all parts of
the globe. Your marketing message must therefore have global but targeted
distribution. As with so many aspects of business today, the online digital internet age
has revolutionized marketing and advertising, in many ways leveling the
playing field for large and small operators alike. At Digital Storm
Marketing Solutions, we specialize in harnessing the global and evolving
power of the internet to deliver affordable marketing solutions
for even the smallest of businesses.
We recognize that each of our
clients will have differing products and goals and thus differing needs.
We've got the expertise and the state of the art technologies to
help you set and achieve your marketing goals. Combined with a well
designed website, the targeted exposure that Digital Storm can deliver
will bring a world of customers to your doorstep -- virtually overnight. We can look after all of your online marketing needs, leaving you to do what you do best -- provide first rate
hospitality services to your guests (repeat guests and all of the
new ones).
High search engine rankings, the
backbone of internet advertising and marketing, though in many ways quite
simple, requires detailed knowledge of the website marketing industry and
the hospitality industry. For those readers unfamiliar with
how search engines rank and "return" results of any given
search, you should understand that nearly all of the major search engines
in use today present the results of searches in two separate categories.
Firstly, and most prominently (with the execption of Google), they return the pay
per click (PPC) results. Then they list what has come to be known in the internet
marketing industry as the "organic search results".
The paid listings are just as you
would expect - advertisers pay, on a "per click" basis, to have
their listing displayed prominently, often at the top of the page. The
organic results, on the other hand, are something generated entirely by a
mathematical formula or "algorithm" that first considers the
keywords or "search string" entered by the potential guest and then the
content, construction and "link popularity" of the website pages
on your site. This formula then ranks your site for that search.
In the case of Google, your site could be ranked anywhere between #1 and
#4,000,000,000. Achieving good organic results for the keywords that are
important to your business is the science of SEO.
Ideally, an in-depth internet marketing campaign for your property should include
both PPC
and SEO. In our
case
study or "proof pages",
we will show you the differences and importance of these two types of
search engine results including actual search results across the
full spectrum of major search engines and directories where your B&B
or Inn could be featured to prospective guests.
The last pillar of a comprehensive
global internet
marketing campaign is Directory
Listings. This is often a source of free
or very low cost quality traffic
to your website. Together with a PPC and SEO campaign, broad but targeted
directory listings can help drive customers to your website and then your
doorstep.
This Internet Marketing
Overview page has covered only the purely advertising component of
marketing addressed by achieving broad targeted internet exposure. In
reality the other services offered by Digital Storm - Website
Development and Secure
Online Availability and Reservations Systems
- should also be considered as components of your overall marketing
campaign. We encourage you to read those sections to see how they work
together with the awesome advertising opportunities we can offer you.
back
to top of page
|
